• MISSION: UNLEASH LATINO POLITICAL POWER

    We exist to convert Latino economic strength into lasting political dominance.

    We don’t chase permission. We pursue power. We are a statewide strike force for Latino equity, fighting for the business owners, workers, and families who are excluded from government opportunity, erased from public decisions, and overlooked in public investment.

    This is not a committee.
    This is a mechanism for political correction — wherever inequality is engineered.

  • VISION: THE ERA OF LATINO PROSPERITY HAS ARRIVED

    We don’t ask for representation. We build it.

    We don’t wait for opportunity. We demand it.

    We see a future where:
    • Latino-owned businesses win contracts, not crumbs
    • Latino communities are invested in, not displaced
    • Latino workers are protected, not exploited
    • Latino leaders decide, not beg

    We are not a special interest.
    We are the center of gravity in California’s political future.

PLAN OF ATTACK

We operate like a disciplined campaign.
We are built to disrupt.
1. Launch aggressive campaigns to elect Latino champions and remove obstructionists.
2. Deploy media, legal, and financial pressure on systems that exclude us.
3. Organize Latino businesses, voters, and voices into a unified political block.
4. Turn reports into weapons and audits into accountability.
5. Force inclusion in every dollar and decision, from procurement to policy.

Where they shut doors, we draft legislation.
Where they ignore data, we mobilize voters.

PLAN OF DEFENSE

We are a firewall.

We defend:
• Latino entrepreneurs locked out of public bidding.
• Latino families targeted by policy but ignored in investment.
• Latino communities that are redlined in silence and starved of opportunity.

We protect every region — from urban power centers to rural battlegrounds — where Latino people live, work, and build.

When injustice shows up, so do we.
Fully funded. Fully focused. Relentlessly prepared.

RESULTS-DRIVEN POWER METRICS

We measure power, not promises.

We track:
• Percentage of contracts awarded to Latino-owned businesses.
• Latino representation in appointed public leadership.
• Voter turnout in Latino-majority precincts.
• Inclusion in bond-funded capital projects.
• Public agency compliance with diversity, equity, and inclusion mandates.

We don’t announce goals. We publish results.

WE BUILD WITH VISIONARIES, NOT OPPORTUNISTS

SOur movement is powered by:
• Builders
• Organizers
• Entrepreneurs
• Educators
• Cultural architects
• Legal warriors
• And everyday Latinos who are tired of being polite about injustice.

We collaborate with those who share the fire — not those who want to soften it.

POLITICAL DIRECTOR & TREASURER

  • Mario Juarez

    Street-bred strategist. Systems-level thinker. Closer.

    Mario Juarez is a fearless force of nature who’s built campaigns, exposed corruption, and shifted policy on both sides of the U.S.–Mexico border. Born to fight for equity and built to win hard battles, Mario uses business acumen, political intelligence, and a code of honor to move real results.

    He doesn’t speak to power. He moves through it.
    He’s here to unrig the game for those it was never built for.

WHY DONATE?

Because we don’t fund performances.
We fund pressure.
We fund policy shifts.
We fund wins.

Every dollar supports:
• Legal teams confronting discriminatory systems
• Ground teams activating Latino voters
• Campaigns to flip votes and flip seats
• Investigations and data that force results
• Media campaigns that name names and change policy

We don’t post hashtags.
We post outcomes.

THE FINAL WORD

We are born in Oakland — the epicenter of resistance, rebellion, and reinvention.
But we are statewide by design.

We go wherever exclusion is policy.
We fight wherever silence protects power.
We win wherever Latinos are ready to rise.

Join us. Fund us. Watch what happens.